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The Growth of Influencer Marketing

Influencer Marketing

Influencer Marketing

Traditional marketing is great for business, but in today’s world, social influencer marketing is even better. Social media has disrupted the balance of power between brands and customers. Social media networks provide a platform for people to easily connect with brands, as well as share their opinions to thousands of people in seconds. With the adoption rate of social media increasing everyday, more people feel empowered to share their personal experiences with brands to give consumers an authentic viewpoint. This sharing of content is dramatically changing the way people make purchasing decisions because they no longer only rely on what the brand says. They look for the recommendations of others, and now they can access social proof from people they trust anytime, anywhere.

Easily Grow Your Brand With Social Influencers

These days, most brands have a strong online presence with one or more social media managers to post content and engage with their audiences. Most marketers understand the importance of having a Facebook, Twitter and Instagram account because it is proven to positively impact the business. But employing someone to maintain an online presence isn’t enough anymore. Marketers need a scalable way to reach new people on social and quickly convert them into a customer.

Marketers are beginning to realize the best way to grow their brand is through social influencer marketing. Statistics show that, “92 percent of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands” (Nielsen). By teaming up with the right influencers to spread your message you can reach thousands, even millions, more people in a more effective manner. Brands that leverage social influencers to spread their message are seeing up to a 10X increase in conversion rates.

So how do you know which influencers you should recruit?

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7 Branding Tips For Musicians Who Hate Branding

Hate the word “brand” so much you just want to skip reading this post and go on attack in the comments? Hold on there buddy!Stefan Aronsen has found a solution that he presents in part two of his survival guide for bands.

It’s called BUZZ: PERSONIFY and it suggests that if you hate the term brand, focus on building a strong persona and you’ll do just fine. It’s free for a limited time so take this opportunity to find out more about building your brand persona.

Stefan Aronsen and associates present their thoughts on branding in bits and pieces throughout the second installation of the ebook series BUZZ: PLAN titledBUZZ: PERSONIFY. It’s currently available for free so check out the quotes below then go get a copy for yourself.

1 – Hate Branding? Personify!

Bands are afraid of the word brand. So with that in mind I say “You don’t need to brand yourself as long as you create a strong persona.”

- Stefan Aronsen

2 – Discuss Your Persona

In your next meeting … because you have meetings … I want you to talk about your persona! Somebody in the band has an opinion. I want you to talk about why it is you’re so scared to look good when you’re on stage.

- Stefan Aronsen

3 – Be Unique

Differentiate yourself from all the other bands out there so that people will always remember you. A persona makes you yourself, it is a representation of yourself, and that makes you unique.

- Vincent Lo: Astro Studios

4 – Have A Story

Every band is different, but for us, it was important to have a story and a theme from the get-go – everything since then has been evolving from that initial fairy-tale of Princess Lilofee.

- Kimi: Lilofee

5 – Act The Part

Make sure you’re acting in a way that you want your band to be represented. Plan out things like when and where you’re playing and how often and when you’ll release new material. You have to watch yourself because others are always watching you. The only person who can mess everything up is the same person who can make it all awesome: you.

- Petro: Dizzy Balloon

6- Complete the Picture Painted By Your Music

The songs we perform aren’t written nor recorded in a day-to-day atmosphere – it is an alternate reality with strong emotional and chemical charges. Writing music is extraordinary and sometimes transcendental, so clothes and external props can help to complete the picture of this place you were when you wrote the song. Both mentally and physically.

- Jay: Music For Animals

7- Put It In Your Contract

Unless you have a lot of time, somebody else is going to have to do a lot of your marketing for you. If you decide to sign with a label, it’s going to be the label doing it for you. In just about every recording contact, there will be clauses addressing who controls the band’s likeness and name and how they can be used. Taking a hands-off approach could lead to the label making your album cover for you.

- Kendall Diz, Attorney at Law

Source: hypebot

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Do you have clients who suffer from hair loss but want to rebuild their hairline and their confidence? Earn extra income by learning how to rebuild the hairline of women suffering from hair loss, hair thinning and alopecia. Celebrity stylist and Indique Pro Expert will demonstrate how to rebuild a hairline with her non-surgical hairline weave rebuilding technique on Monday, July 20th from 6pm-7:30pm at the Indique Silver Spring boutique. Registration is $20. Visit to register and secure your spot for this exclusive event.

Event Flyer: How To Rebuild A Hairline Event Hosted By Ms O

Event Flyer: How To Rebuild A Hairline Event Hosted By Ms O

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7 Ways to Grow Your Brand on #Instagram [Webinar]


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The tips in this pre-recorded 10 minute webinar, ‘7 Ways to Grow Your Brand on #Instagram’ hosted on on June 19th by Michelle V. and sponsored by MiSS V INC will take the guesswork out of creating a successful Instagram marketing strategy for a brand. It will get participants on the right track to building a following and a customer base. With over 300 million users on Instagram the opportunity to grow a brand on Instagram is incredible! Instagram, sold to Facebook for a cool Billion in 2012, gives brands the ability to reach an engaged urban audience age 18-35, deliver messages in a focused visual experience, and publish content in a creative, high-quality environment.

More than 16 billion photos have been shared on Instagram. With an average of 55 million uploaded each day, that’s a lot of selfies. But it also means a lot of money for brands who figure out how to use the fast-growing social network. Instagram touts the most engagement and the highest conversion from browser to shopper.


Watch this 15 minute webinar to learn how to:

  1. Build A Following (to grow your audience)
  2. Engage with Your Community (to increase your exposure, gain followers and gather important marketing insights)
  3. Integrate Photos and Video Across Your Social Channels and Website (to help boost engagement with the fans and followers you already have on those channels)
  4. Be Consistent (to stay in front of your audience)
  5. Show Some Personality (to portray your brand’s vibe)
  6. Link your website URL to your posts (to generate sales and traffic to your site)
  7. Advertise (to reach a larger, engaged audience)


Resources: Fast Company Business Insider Vanity Fair



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BET Awards Planning: Danielle Carrington Gives Inside Look


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By now you’ve probably heard the hype surrounding the 15th Anniversary of the BET awards, the annual highly anticipated televised event taking place along the BET Experience at L.A. Live in Los Angeles from June 25-28, 2015.

On Thursday, June 11th, at the BET NYC headquarters, Danielle Carrington, executive assistant to Stephen Hill, BET’s President of Programming and executive producer of the BET Awards did an exclusive interview with MiSS V to give her insight on what it’s like planning the biggest televised event of the year, the BET Awards. In part one of this exclusive interview, Danielle talks about what some of her day-to-day duties entail and how long it takes to plan the wildly popular televised event. She goes over how she determines the success of an event. And lastly, Danielle lends sound advice to up and coming event planning professionals. “You have to have a sense of humor, you have to be extremely patient, the bulk of your job is being able to build relationships, to be able to speak to people and understand how other people work so you get the most out of them” says Danielle.

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Cision’s Predicting The Future Through Social Media Webinar


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Heidi Sullivan, Hub’s “Individual Influencer of the Year” for 2014 and one of PRWeek’s 40 Under 40 Rising Stars in 2012,  hosted Cision‘s live webinar last December 2014 on predicting the future through social media for public relations, marketers and external communicators. The purpose of the 44-minute training presented as a recording of a live presentation was to share with participants, strategies that will keep them ahead of the curve and be “trendspotter” on social media. If you missed the live presentation you can access the video recording of the webinar on Cision and on slideshare.

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Black Viewers Dominate Social TV [Infographic]


Social TV refers to consumer’s interactions and communications related to television programming content on social networks. Audience members tweet, comment, and repost content related to TV programming while simultaneously watching television. Marketers can reach and engage audience by connecting social media and mobile to television programming.  Studies show Twitter drives TV engagement and Social TV is a rising phenomenon, especially with Black viewers.

Social TV Infographic

Social media affects TV programming choices among African-Americans and the Nielsen report confirms that “compared to the national averages, a greater percentage of African-Americans report watching more live TV, being aware of more programs, recording programs, and enjoying television more as a result of social media.” Because of social media, “26% of African-American’s are more aware of programs, 22% say they enjoy television more, 13% record more programs, 14% watch more live TV and sample shows online and 1% watch because of spoilers.” Overall, Social media has a positive impact on viewers.

Social TV Infographic


In conclusion, the research data confirms that, in order to gain TV show ratings, a campaign must reach its Black target audience where it hangs out with and adjust is campaign strategy to it’s African-American viewer’s evolved viewing experience.

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4 Steps to Help You Prep Your Facebook Video Campaign

By the time you finish reading this sentence, over 500K video views will have taken place on Facebook, and it’s only going to grow over time. So the question becomes, how does a social savvy marketer such as yourself get in on the action? Here’s a quick checklist to help you develop the tactics needed for your campaign objectives.



To get the most out of your campaign, make sure you contact us for a social media campaign strategy consultation at



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