Traditional marketing is great for business, but in today’s world, social influencer marketing is even better. Social media has disrupted the balance of power between brands and customers. Social media networks provide a platform for people to easily connect with brands, as well as share their opinions to thousands of people in seconds. With the adoption rate of social media increasing everyday, more people feel empowered to share their personal experiences with brands to give consumers an authentic viewpoint. This sharing of content is dramatically changing the way people make purchasing decisions because they no longer only rely on what the brand says. They look for the recommendations of others, and now they can access social proof from people they trust anytime, anywhere.
Easily Grow Your Brand With Social Influencers
These days, most brands have a strong online presence with one or more social media managers to post content and engage with their audiences. Most marketers understand the importance of having a Facebook, Twitter and Instagram account because it is proven to positively impact the business. But employing someone to maintain an online presence isn’t enough anymore. Marketers need a scalable way to reach new people on social and quickly convert them into a customer.
Marketers are beginning to realize the best way to grow their brand is through social influencer marketing. Statistics show that, “92 percent of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands” (Nielsen). By teaming up with the right influencers to spread your message you can reach thousands, even millions, more people in a more effective manner. Brands that leverage social influencers to spread their message are seeing up to a 10X increase in conversion rates.
So how do you know which influencers you should recruit?