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Our Blog Wondering who the next big star is or what the newest trends are in beauty, fashion, entertainment and more?

The MiSS V Inc branding blog covers it all and gives you the low down on whats new and what we’ll see next. Check back for inspiration, innovations, and revelations in your favorite industries.

How Co-Branding Can Make Two Reputations Better Than One

Bringing two or more brands together, under one umbrella, for a mutual purpose, requires each brand has a healthy respect for each other’s reputation.

Co-branding is a strategic partnership between professionals (personal brand) or organizations (products, services or programs) that recognize the value of leveraging each other’s reputation to amplify awareness about a product, service, event or cause. Co-branding provides opportunities to speak to audiences in new ways and connect to new audiences using relevant, share-worthy information that creates positive impressions about the brands involved.

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4 Lessons On Using Co-Branding To Co-Crush The Competition

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CELEBRITIES ARE NO LONGER JUST ENDORSING PRODUCTS, THEY ARE NOW FULL-BLOWN BRANDING PARTNERS. AND THAT CAN BE A VERY GOOD THING.

To build your brand, sometimes you have to share your brand.

And increasingly, big companies like Budweiser and Harley-Davidson are choosing to co-brand with celebrities like Justin Timberlake and Kid Rock through relationships that range from sponsoring each other’s activities to the celebrity taking on quasi-roles such as strategic counselor or creative director.

But for co-brands to endure beyond the superficial level of a one-off press release, both parties need to stipulate realistic goals and they need to co-create value. Those are among the lessons iCrossing and Jermaine Dupri have learned through an unusual co-branding relationship that has helped reinvent Dupri’s image as a technology leader, increased membership for his Global 14 social media community, and developed iCrossing’s image as a creative, socially savvy agency. Within 10 months of forming our relationship in February 2012, we boosted membership for Dupri’s Global 14 community by 43 percent, improved Dupri’s Twitter following from 381,000 to 620,000, increased iCrossing’s own Twitter following by more than 40 percent, and, most importantly, gave both iCrossing and Dupri recognition among mainstream influencers.

Here’s what we’ve learned along the way.

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4 Types of Killer Content to Boost Brand Engagement

The strategy of producing engaging brand content is quickly overtaking the traditional means of brand advertising. Adding depth to the brand experience with interactive content can greatly increase top of mind awareness. This year we have seen brands such as Old Spice, Dove and Ford produce viral videos showcasing products while entertaining social media influencers. Most savvy marketers are leveraging social media integration with ad media exposure.

With the saturation of daily marketing messages, consumers must remember your brand far past the time they view an ad on TV, online or in a print publication. Good creative is now dependent on both a solid media plan and a content strategy that will take messages viral. Content can exist in many forms. Here are 4 killer formats for the current digital era.

Mobile Apps

In 2012, 81% of mobile Web usage was through Apps. Brands have a huge opportunity to engage consumers with this medium.


User-generated Content Through Hashtags

It is now easier than ever to mobilize a brand army by promoting user-content through hastags on social sites such as Pinterest, Twitter and Instagram.

Social Gamifying

Games are one of the simplest yet effective ways to make products memorable. They are harder to create but pay off in viral spread and awareness.

Interactive Tools and Infographics

Interactive content is great because it possesses both a sexy design and provides useful functionality.


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Celebrity Endorsements – Avoiding the Pitfalls

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At the time of writing, Rory McIlroy looks set to sign a sponsorship deal with Nike worth a reported $250m.  Even by Nike’s standards that is a lot of money, but they are obviously confident that McIlroy’s endorsement of the brand over the ten year term will generate a return on investment well in excess of that amount.  Of course, they also have some spare bucks lying around after they terminated their deal with Lance Armstrong because of what they called the “seemingly insurmountable evidence that he participated in doping”.

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5 Things Your Music Band/Group Needs To Consider About Branding

1) The Brand

Don’t be intimidated by the word “brand” or blow it off as corporate marketing-speak; branding is simply storytelling — which is something your band does every time it writes a song, so you already have some experience. Now it’s time to apply your storytelling skills to developing a broader narrative and establishing a unique persona for your band, singing group or rap group, a personality that reflects the band members as musicians and performers.

2) Touchpoints

Touchpoints encompass all of the physical and digital assets your band/group will create and distribute – think anything and everything from album releases, to email blasts, to merch, to social media updates; it all must reflect your band/group’s character. Each touchpoint is an opportunity to expand your reach and engage new fans, so it’s important to develop creative ways to communicate.

3) Be Distinctive

You’re in a band/group? Really? Well so is your neighbor, his cousin, and her boyfriend – music fans have a bewildering array of choices these days so you have to give them a reason to recommend your latest CD and follow you online. What’s different about the design of your album packaging and website? Is there a unique voice to your tweets and eblast copy? Through your story, develop a unique identity that will allow you to interact with fans in an imaginative way. Emulating another band/group’s style to try and ride a trend will not generate longevity.

4) Know Your Competition

As a designer, my job involves a lot of research; it’s the very first phase of the design process. Researching the competition gives you a tremendous advantage as it identifies stories or perspectives that people aren’t exploring, and allows you to create a new voice that appears distinctive and refreshing. Remember that there’s a ton of clutter out there, but always room for someone confident enough to think a little differently.

5) It Takes Time

Understand that it will take time to build an audience and cultivate long-term relationships. Making a big splash with your first album release and tour will establish a good foundation, but it’s going to take dedication, focus and consistency to truly build an audience worthy of sustaining a career. My best advice: engage, engage, engage and then when you’re done engaging, engage some more.

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How have you set your band/group apart from the rest with smart branding? Let us know in the comments section below.

 

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How To Strengthen Your Brand Via Co-Branding

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Co branding refers to brand partnership as well. We see a lot of brands are co branding with for their marketing activities. If you want to extend your brand and make it known then co branding is the best thing to follow up to. It is a visible tool which is required by many companies nowadays. One brand’s level depends on the other brand in order to promote itself. Co branding joins the strengths of two brands which makes it successful in the market.

There are three requirements which you need for co branding:

  • Connection
  • Target
  • Benefit realization

Three requirements for Co branding are:

Connection

Connection is when you match with the brand you wish to get associated with. You need to see that you have common platform in order to succeed once you get in co branding with other company. You need to keep certain elements under consideration such as if you are co branding with a bank, you need to be aware of the brand personality, values, benefits and etc which would match what you have to offer. If the platform is not the same for co branding then it can be difficult for you to tackle with the competitive market.

Co-Branding

Target

Target is when you keep the target audience under consideration.  You need to define the audience properly psychographically. You need to combine two similar things while you are thinking of co branding. Such as if you have a outlet of clothes which focuses on the mid aged people who tend to feel decent and confident with the clothes you have to offer them, then co brand with the one who focuses on the young people which will make it a whole proper brand targeting different audience but the theme would be same to look decent and confident.

Benefit Realization

Benefit realization is to find the common needs of the customers and connect them together by co branding with the other company. You have to find the common platform which will bring you benefit and will fulfill the need of your targeted customers as well.  Such as if the banks would co brand with the cab service for the convenience of the senior citizen. It will be beneficial for the company and for the customers as well. You have to pair the brands efficiently so that it can all work together.

Obviously when you see pros of something there are negative things with it too. Co branding can be risky too when your partners may have a negative swing with them. But if you ensure these three requirements mentioned above then you would definitely have a successful co branding campaign.

 

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Dos and Don’ts of Personal Branding

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Top 5 dos of personal branding

Here are the top 5 things you can do to ensure personal branding success:

1. BE POSITIVE AND PASSIONATE

When you’re energized by what you’re doing, others can feel it. We naturally want to be around and to work with people who are passionate. Attaching an air of positivity to your personal brand will go a long way in attracting clients or getting hired for a job.

2. BE CONSISTENT

A key part of personal branding is making sure that everything that represents you, including your website, business card and social media profiles, consistently reflect that brand. But beyond that, it’s about dressing and behaving in a consistent way with every single person you meet.

Be mindful that the way you conduct yourself and the experience that each client has – new or ones that you’ve worked with before – is consistent. Be committed to behaving professionally in everything you do.

3. COMMUNICATE YOUR BRAND

This is where your mission statement comes in. Whether it’s on your website, business cards or social media and LinkedIn profiles, you should have a concise way to describe your brand. This will also come in handy when you’re out networking or going for a job interview.

4. BE VISIBLE

We live in the universe of Google and it’s a given that the people you meet will search your name. Make sure that they’ll find something – an online presence is nonnegotiable in today’s world. As discussed in the second point on this list, make sure what they find is a true representation of your brand and is consistent in look, feel and messaging.

This also means putting yourself out there. Attend networking and industry social events. You never know when you’ll meet someone who may be able to help you build your business or aid in your job search.

5. BECOME AN EXPERT

If you’ve written a mission statement, you already know what sets you apart from you competition – now build on it! Read books and blogs pertaining to your skills and attend workshops and seminars whenever you can. This will increase your credibility and help you stay ahead of others in your industry.

It’s also a good idea to share your knowledge – start a regular blog (or vblog) and share links to stories relevant to your industry on your Twitter and Facebook pages, as well as through your LinkedIn profile.

Top 5 don’ts of personal branding

Here are some personal branding mistakes to avoid:

1. MISREPRESENTING YOURSELF

Never exaggerate or fabricate your experience or skillset. A client or employer will likely catch on and this can do real (and possibly irreversible) damage to your credibility.

2. NEGLECTING TO OBSERVE SOCIAL MEDIA ETIQUETTE

There’s no denying the prevalence of social media today and your presence in this sphere is unavoidable. But before you jump in, make sure you have a thorough understanding of how these online tools work. Particularly with Twitter, it’s a good idea to research and observe proper etiquette before you become active. Big brands have made huge mistakes with social media and the same can happen to you if you’re not careful.

3. UNDERESTIMATING THE IMPORTANCE OF IMAGE

Big brands know that when it comes to selling products, packaging matters. Well, it works the same for personal brands – your appearance is a big part of your brand. It’s kind of a cliché, but wherever you go dress for success!

4. FORGETTING THE “PERSONAL” IN PERSONAL BRANDING

When working on your personal brand it’s easy to become so caught up with messaging and image that you forget that you are at the heart of it all. Feel free to express your personality. Embrace those things that make you unique – often they’re what will give you a competitive advantage.

5. MAKING IT ALL ABOUT YOU

The flipside of the previous point is putting too much internal focus on your brand. It’s important to know who you are, what you love and what makes you unique, but it’s equally important to clearly express what you have to offer. Potential clients or employers need to know exactly how you’ll make a difference to their business, and ultimately their bottom line.

Find a balance between points 4 and 5 and you’ll have a personal brand that speaks both to you and to others – and one that will take your profile to the next level and help you build personal and professional success. Now get branding!

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The 4 Components of Successful Brand Building

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It’s always interesting to see how a brand comes together and what contributes to its success. It can seem like companies that excel at branding effortlessly create something magical, but the truth is that they put a lot of thought into the platforms they produce.

While branding encompasses everything from customer touch points to visual appeal, there are typically four components that go into branding success.

1. Anticipation

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Artist Branding 101: Things That Affect Your Brand

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As an artist you are your own brand, whether or not you know it or acknowledge it. It is up to you to make sure your brand stands out from the rest. Branding has everything to do with PRESENTATION – HOW YOU ARE PRESENTED AND PERCEIVED BY THE PUBLIC – whether it be online or offline. It is essentially what you are known for as a whole and believe it or not, your longevity will depend on how strong your brand really is.

This is a type of industry where you must always be ready. Someone new can check you out at any given moment so you have to look your best at all times, all across the board. We live in a digital world, so how you present yourself in person is just as important as how you represent yourself online. A lot of the time, your music isn’t the first thing people are introduced to. You are first seen on social networks, blogs, websites, magazines etc. Think about it, when you hear about something new and want to learn more about it, the first thing you do is look it up! The last thing you want to do is portray a negative image of your brand. You want to make sure that at first glance, the image you put out represents YOU at your best.

Ask yourself:

If someone judges you by your cover, what do they see? What type of image do you put out? Does your image reflect how you want to be perceived by the public? Would you be a fan of YOU?

So what are we getting at here? In order to succeed with a career in music there are things that you really need to be aware of and put your all into in order for your brand to stand strong. To clear things up even more, I made a list with a few examples of things that affect your brand:

Things that affect your brand:

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Do’s and Dont’s: The Essentials for Managing Global Brands In The 21st Century:

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Managing brands today is a complex practice, whether in large multinational or small family run companies. It requires dedication, meticulousness, teamwork, organization, planning, perseverance and a great deal of passion. At the same time, it requires to count on rather business, design or communications perspectives, while knowing well enough about the product it offers and the industry it participates in.

Conscious or not, a Brand Manager has a tremendous responsibility inside the organization. Its modus operandi managing the brand asset will have a substantial direct effect on the future’s company reputation, brand preference, loyalty, awareness and after all, value in the marketplace. As a result, how it manages the brand today will play a key role in the sales revenues of the organization in the future.

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