Did you know that there are about 198 million people who actively use Adblock? This means that your banner ads aren’t reaching these users at all. Between June 2014 and June 2015, ad blocker usage grew by 48% in the U.S. alone – and even more concerning, as of March 2016, more than 400 million people were actively using mobile browsers that automatically blocks ads, otherwise known as mobile adblocking browsers.
So what can you do to get past all this and reach your target audience? How will an entirely new audience base learn about your brand and how amazing your products are if you can’t even reach them?
The answer lies in influencers.
Influencers are those individuals who have a certain level of impact on consumers’ purchase decisions. An influencer can be anyone from a blogger, a celebrity, a YouTube star, or even a social media persona. The best part is that consumers trust these influencers and their opinions, meaning that they can directly impact how they feel about your brand, in addition to educating them about your products. Choosing an influencer that’s relevant to your brand and your brand values can help you raise awareness about your brand to their band of followers.
Here’s a look at some of effective ways for increasing brand awareness with the help of influencers:
1. Promote Your Partnership Through Account Takeovers
The idea behind having influencers take over your social media account is that they’ll invite their network over to yours. Once you decide to have an account takeover campaign, the influencer(s) will promote the partnership to their audience and invite them to witness their experience through your account. Through account takeovers, you’re opening your brand to an entirely new audience and also surprising your existing network with fresh content.