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Our Blog Wondering who the next big star is or what the newest trends are in beauty, fashion, entertainment and more?

The MiSS V Inc branding blog covers it all and gives you the low down on whats new and what we’ll see next. Check back for inspiration, innovations, and revelations in your favorite industries.

Black Viewers Dominate Social TV [Infographic]

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Social TV refers to consumer’s interactions and communications related to television programming content on social networks. Audience members tweet, comment, and repost content related to TV programming while simultaneously watching television. Marketers can reach and engage audience by connecting social media and mobile to television programming.  Studies show Twitter drives TV engagement and Social TV is a rising phenomenon, especially with Black viewers.

Social TV Infographic

Social media affects TV programming choices among African-Americans and the Nielsen report confirms that “compared to the national averages, a greater percentage of African-Americans report watching more live TV, being aware of more programs, recording programs, and enjoying television more as a result of social media.” Because of social media, “26% of African-American’s are more aware of programs, 22% say they enjoy television more, 13% record more programs, 14% watch more live TV and sample shows online and 1% watch because of spoilers.” Overall, Social media has a positive impact on viewers.

Social TV Infographic

 

In conclusion, the research data confirms that, in order to gain TV show ratings, a campaign must reach its Black target audience where it hangs out with and adjust is campaign strategy to it’s African-American viewer’s evolved viewing experience.


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BET’s RHOH


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4 Steps to Help You Prep Your Facebook Video Campaign

By the time you finish reading this sentence, over 500K video views will have taken place on Facebook, and it’s only going to grow over time. So the question becomes, how does a social savvy marketer such as yourself get in on the action? Here’s a quick checklist to help you develop the tactics needed for your campaign objectives.

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To get the most out of your campaign, make sure you contact us for a social media campaign strategy consultation at info@missvinc.com

 

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Why PR Pros Should Be Using GoToMeeting

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It’s hard out here in today’s growing mobile society to be Public Relations professional. That’s why you need mobile apps to keep you on top of your game. GoToMeeting is an app that will have you rocking like a top PR pro on the go.

 

GoToMeeting, a conferencing app for your iPad, iPhone, and android, offers you and your attendees flexibility to attend meetings directly from mobile devices. Also GoToMeeting works directly from your desktop. You can do presentations, look a reports and mock-up or whatever you want to showcase to the attendees. The app is user-friendly, accessible and easy to use.

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Mobile Business App Flourishes Women Entrepreneurship in India

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Photo Credit: idiva.com

Imagine meeting start-up divas every where you turn in India. With this new mobile business application you can. The Biz India App is a business app can push women entrepreneurship in developing India. It will connect the women in India to business opportunities and business resources to launch a successful small business.

India lags behind even though it boasts the world’s fastest growing market. The app partners with the Digital Empowerment foundation of India to increase Internet connectivity reach in the rural areas of India so that more women can access the app.

We’ve researched which type of mobile device screens are widely used in the local areas and built the mobile app with this in consideration.

The app would be a collaboration with India’s National Ministries of Corporate of Affairs. It would include information on how to incorporate a business, business compliances, check company name and filing forms to incorporate a business. Users can also track their application, inquire about the approval status, create and track investor complains and services complaints. They can also pay for fees and track payment status.

The mobile app will have content available in seven different Indian languages. The app, which will be available for free on the Apple App Store and Andriod Google Play store, will include information on business development, business loans and connect users with investors. It will also work with multiple banks in India to offer business loans to women entreprenuers. Banks will provide loans to women entrepreneurs and aspiring ones who can prove their idea can bring about a positive change.

The goal of such an app is to leverage the app technology for economical impact among women in developing countries like India. This is not a real app but the idea is to create a mobile business app that helps women-led start-ups grown into successful businesses that bring economic growth to third world countries – one day.

 

 


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How Co-Branding Can Make Two Reputations Better Than One

Bringing two or more brands together, under one umbrella, for a mutual purpose, requires each brand has a healthy respect for each other’s reputation.

Co-branding is a strategic partnership between professionals (personal brand) or organizations (products, services or programs) that recognize the value of leveraging each other’s reputation to amplify awareness about a product, service, event or cause. Co-branding provides opportunities to speak to audiences in new ways and connect to new audiences using relevant, share-worthy information that creates positive impressions about the brands involved.

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Our Founder’s Brand Story

Our founder, Michelle V.’s brand story.


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5 Tips to Build Your Artist Brand

image by MiSS V INC.

Image by MiSS V INC.

The music industry is a competitive industry. The following 5 tips help you build a successful brand.

1. KNOW YOUR TARGET AUDIENCE

Who is your target audience? Define the age, gender, education, region and interest of your audience. Understand your target audience and find out what they want from your music. Build your audience by offering them something unique. You need to cater to your audience and market your music to them in the most effective way. Besides your music, a great way to build your audience is through your personal beliefs and your hobbies. People gravitate toward people with similar interests.

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12 Predictions for Content Marketing in 2015

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If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B marketers plan to increase their content marketing budget over the next 12 months), marketers will now focus on measuring their efforts with each individual consumer.

My annual list of 10 predictions for the content marketing industry all relate to deriving real ROI from the massive investments that marketers are now making in content. In order to prove ROI, marketers will need to shift from focusing on page views, to focusing on individuals. Brands will need to own long-term relationships with their audience, instead of creating a fleeting interaction. 2015 will be the year of ROI, but also the year that the power shifts, once and for all, to the consumer as people decide what content to engage with and share. Brands need to meet them at the right place with the right content, and should take note while there is still time to strategize.

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5 Secrets You Need To Know About Branding of a Successful Recording Artist

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The development towards digital business environment affects music industry in many ways. There are major effects on for example marketing, distribution and community management. Still I would argue that the most important aspect is the “product development”.

With the product development I mean A&R works of labels and even more so the efforts the artist takes on to develop not only the music, but the brand overall. Today, music is not enough, but you HAVE consider the visual identity of your music.

This consist 5 steps how to start thinking of you as a brand.

1. Audience is more fragmented than ever

Business analysis usually link artists and audience as cash transaction and ignore social relationships, focusing on consumption rather than on reception. Please do yourself a favor and understand that networked communication polish the traditional concept of audience and replace it by countless sets of limited variety. Media of mass communication is less mass-oriented.

Therefore, for you stand out for the ever more fragmented fans of your music, the only real way is to create a simple enough message for them to understand. That is your brand…and yes simple does not mean dump in this context.

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