As an artist you are your own brand, whether or not you know it or acknowledge it. It is up to you to make sure your brand stands out from the rest. Branding has everything to do with PRESENTATION – HOW YOU ARE PRESENTED AND PERCEIVED BY THE PUBLIC – whether it be online or offline. It is essentially what you are known for as a whole and believe it or not, your longevity will depend on how strong your brand really is.
This is a type of industry where you must always be ready. Someone new can check you out at any given moment so you have to look your best at all times, all across the board. We live in a digital world, so how you present yourself in person is just as important as how you represent yourself online. A lot of the time, your music isn’t the first thing people are introduced to. You are first seen on social networks, blogs, websites, magazines etc. Think about it, when you hear about something new and want to learn more about it, the first thing you do is look it up! The last thing you want to do is portray a negative image of your brand. You want to make sure that at first glance, the image you put out represents YOU at your best.
If someone judges you by your cover, what do they see? What type of image do you put out? Does your image reflect how you want to be perceived by the public? Would you be a fan of YOU?
So what are we getting at here? In order to succeed with a career in music there are things that you really need to be aware of and put your all into in order for your brand to stand strong. To clear things up even more, I made a list with a few examples of things that affect your brand:
Things that affect your brand: